Social & Content Marketing Proposal by Kitch for Comptoir Libanais.
We connect brands with communities through flavourful storytelling and social-first thinking.
We build online brands that feel human, connected, and culture-led.
Our team has delivered results for Aubaine, Ole & Steen, Young's Pubs and Harry Ramsden's.
Get people to love Lebanese food like they love Italian
Build lifestyle, spark community, punch above your weight
Low engagement despite big brand and bold vision
Make the online experience feel as generous, joyful, and rich as the in-restaurant one and create a community that shares the passions of the brand.
Wants energy, fresh thinking, storytelling
Analytical, founder's vision, critic view of the brand
Engagement-focused, strategic lens
Bridge the gap and align brand story with data + emotion
Good visual base, but lacks rhythm, story arcs, or soul, lack of engagement, drive video, carousel & bring a vibe
Underused community tool with no CTA or purpose
No presence = untapped short-form opportunity to engage a new audience
No differentiation between platforms. Missing cultural anchors and the emotive side behind the posts.
An in depth audit at onboarding will completed and findings shared with the team.
Informed by first-party research by Comptoir Libanais, these are the cultural and behavioural tribes we'll activate across social in organic, paid and via influencers.
TikTok for sharers/foodies, Instagram for bonders/discoverers, Facebook for value seekers.
Every piece of content will map to at least one tribe's interests.
Bold for sharers, warm for bonders, credible for discoverers, direct for value seekers.
By grounding the strategy in actual guest personas, we create a brand that truly speaks to them — not just at them.
Tone: Warm, bold, full of flavour – like your food. Visual Identity: Textures, motion, colour. Not overly polished. Human, playful and relatable.
Iftar, cooking tips, Lebanese history & dishes explained
People, prep, passion. From kitchen to customer
Ramadan, Eid, Christmas, family, rituals
Real visits, reviews, reposts
Build authentic relationships with foodie, culture led and local micro influencers through our full-service management approach. You'll receive full reporting and insights on their visits. Create long-term relationships with seasonal and supper club invites to those affiliated with the brand.
We'll connect you with 3-5 monthly influencers perfectly aligned to your audience tribes. We suggest having these people return each quarter/in line with seasonal menus/key events.
Coordinate timings, menu experiences, and photography opportunities with minimal staff disruption.
Maximise reach by repurposing influencer content across your own channels.
£25,000 annual investment across Meta and TikTok platforms. Focus on conversion-driven campaigns tailored to each audience tribe and in line with brand KPI's.
- Reduce cost-per-booking below £0.80
- Increase restaurant footfall across locations
- Build community engagement metrics
Geo-targeted campaigns around restaurant locations. Custom audiences based on tribe preferences and behaviours for maximum relevance.
Amplify organic content pillars through paid channels. Boost influencer content to extend reach beyond natural audience.
Review meeting with agencies
Final presentation
Agency confirmed for onboarding
New agency live
End of June First content shoot/strategy
We'll bring energy, proactivity, and hospitality know-how with weekly check-ins and monthly reports.
The following outlines our comprehensive social media management pricing structure.
All pricing includes strategy development, content creation, and detailed monthly reporting. Additional paid media spend of £25,000 to be paid direct to platforms to pay for ad campaigns.
We transformed a heritage fish & chip brand into a TikTok sensation, attracting younger audiences through playful content.
Created "Harry the Haddock" mascot to drive narrative and engagement.
Captured authentic moments at flagship seaside locations.
2.6M views, 39.9K engagements, and 4.6K new followers.
We'll bring this same expertise to elevate Comptoir Libanais in modern digital culture and engage with a broader audience.
We transformed Young's Pubs' digital presence by creating an authentic online community that reflects their in-person hospitality experience across 275 locations. We've now been working with them for 8 years.
Young's needed a consistent voice across 275 pubs to extend their in-person experience online.
Goal: Build an engaged digital community reflecting their authentic brand.
- 7-day management with pub-like warmth
- Personalised interactions including voice notes
- Swift complaint resolution
- Strategic posting with quarterly recommendations
175% increase in engagements
28.7M impressions, 18.1M reach
Followers became brand advocates
Bold, Fresh, Full of Flavour – Let's make your brand feel as alive online as it does in real life.