Comptoir Libanais Social 2025
Bold, Fresh, Full of Flavour – Let's make your brand feel as alive online as it does in real life.
Social & Content Marketing Proposal by Kitch for Comptoir Libanais.
Who We Are
Hospitality Specialists
We connect brands with communities through flavourful storytelling and social-first thinking.
Human Connection
We build online brands that feel human, connected, and culture-led.
Proven Track Record
Our team has delivered results for Aubaine, Ole & Steen, Young's Pubs and Harry Ramsden's.
The Comptoir Libanais Opportunity
Vision
Get people to love Lebanese food like they love Italian
Goals
Build lifestyle, spark community, punch above your weight
Challenge
Low engagement despite big brand and bold vision
Make the online experience feel as generous, joyful, and rich as the in-restaurant one and create a community that shares the passions of the brand.
What We Heard
Nicole
Wants energy, fresh thinking, storytelling
Tony
Analytical, founder's vision, critic view of the brand
Shaka
Engagement-focused, strategic lens
Kitch's Role
Bridge the gap and align brand story with data + emotion
Audit Highlights
Instagram
Good visual base, but lacks rhythm, story arcs, or soul, lack of engagement, drive video, carousel & bring a vibe
Facebook
Underused community tool with no CTA or purpose
TikTok
No presence = untapped short-form opportunity to engage a new audience
Content Issues
No differentiation between platforms. Missing cultural anchors and the emotive side behind the posts.
An in depth audit at onboarding will completed and findings shared with the team.
Audience Targeting – Meet the Tribes
Informed by first-party research by Comptoir Libanais, these are the cultural and behavioural tribes we'll activate across social in organic, paid and via influencers.
Platform Mix
TikTok for sharers/foodies, Instagram for bonders/discoverers, Facebook for value seekers.
Content Angles
Every piece of content will map to at least one tribe's interests.
Tone Calibration
Bold for sharers, warm for bonders, credible for discoverers, direct for value seekers.
By grounding the strategy in actual guest personas, we create a brand that truly speaks to them — not just at them.
Strategy Overview
From Casual Dining Brand
To Culture-Led
Lifestyle Brand
Tone: Warm, bold, full of flavour – like your food. Visual Identity: Textures, motion, colour. Not overly polished. Human, playful and relatable.
Content Pillars
Culture 101
Iftar, cooking tips, Lebanese history & dishes explained
Behind the Brand
People, prep, passion. From kitchen to customer
Moments that Matter
Ramadan, Eid, Christmas, family, rituals
Guest POV & UGC
Real visits, reviews, reposts
Influencer Management
Build authentic relationships with foodie, culture led and local micro influencers through our full-service management approach. You'll receive full reporting and insights on their visits. Create long-term relationships with seasonal and supper club invites to those affiliated with the brand.
Tailored Tribe Matching
We'll connect you with 3-5 monthly influencers perfectly aligned to your audience tribes. We suggest having these people return each quarter/in line with seasonal menus/key events.
Seamless Restaurant Visits
Coordinate timings, menu experiences, and photography opportunities with minimal staff disruption.
Content Amplification
Maximise reach by repurposing influencer content across your own channels.
Paid Social Strategy
Platform Budget Allocation
£25,000 annual investment across Meta and TikTok platforms. Focus on conversion-driven campaigns tailored to each audience tribe and in line with brand KPI's.
Performance Targets
  • Reduce cost-per-booking below £0.80
  • Increase restaurant footfall across locations
  • Build community engagement metrics
Localised Targeting
Geo-targeted campaigns around restaurant locations. Custom audiences based on tribe preferences and behaviours for maximum relevance.
Content Distribution
Amplify organic content pillars through paid channels. Boost influencer content to extend reach beyond natural audience.
Working With Us
May 12
Review meeting with agencies
May 13-19
Final presentation
May 29
Agency confirmed for onboarding
Mid-June
New agency live
June
End of June First content shoot/strategy
We'll bring energy, proactivity, and hospitality know-how with weekly check-ins and monthly reports.
Investment Overview
The following outlines our comprehensive social media management pricing structure.
All pricing includes strategy development, content creation, and detailed monthly reporting. Additional paid media spend of £25,000 to be paid direct to platforms to pay for ad campaigns.
Case Study: Harry Ramsden's TikTok Launch
We transformed a heritage fish & chip brand into a TikTok sensation, attracting younger audiences through playful content.
Brand Personality
Created "Harry the Haddock" mascot to drive narrative and engagement.
Trend-Driven Content
Captured authentic moments at flagship seaside locations.
Impressive Results
2.6M views, 39.9K engagements, and 4.6K new followers.
We'll bring this same expertise to elevate Comptoir Libanais in modern digital culture and engage with a broader audience.
Case Study: Young's Pubs – Community Management
We transformed Young's Pubs' digital presence by creating an authentic online community that reflects their in-person hospitality experience across 275 locations. We've now been working with them for 8 years.
The Challenge
Young's needed a consistent voice across 275 pubs to extend their in-person experience online.
Goal: Build an engaged digital community reflecting their authentic brand.
Our Approach
  • 7-day management with pub-like warmth
  • Personalised interactions including voice notes
  • Swift complaint resolution
  • Strategic posting with quarterly recommendations
Results
175% increase in engagements
28.7M impressions, 18.1M reach
Followers became brand advocates